Consumer Health Data Privacy Notice
Last Updated: 7/14/2026
This Consumer Health Data Privacy Notice explains how Grail Marketers LLC, doing business as The Urge Button (“The Urge Button,” “we,” “us,” or “our”), collects, uses, stores, and shares consumer health data.
This Notice applies when you use our website, app, onboarding, guided routines, trackers, emails, checkout pages, support channels, or related services.
If you have questions, contact us at:
support@urgebutton.com
1. What This Notice Covers
The Urge Button is an educational wellness tool designed to support relaxation, confidence-building, urge tracking, and habit awareness related to bladder urgency and “just-in-case” bathroom habits.
Because some information you choose to provide may relate to bladder habits, urgency patterns, triggers, routines, or wellness goals, it may be considered “consumer health data” under certain privacy laws.
This Notice explains how we handle that information.
2. The Urge Button Is Not Medical Care
The Urge Button is not medical advice, diagnosis, treatment, physical therapy, or a substitute for care from a qualified healthcare professional.
We do not diagnose, treat, cure, or prevent any disease, disorder, or medical condition.
If you have pain, blood in urine, recurring UTIs, sudden changes in bladder symptoms, fever, pelvic pain, pregnancy-related symptoms, or any medical concern, consult a qualified healthcare professional.
3. Consumer Health Data We May Collect
Depending on how you use The Urge Button, we may collect consumer health data that you voluntarily provide or generate through app use, including:
- Bladder confidence goals
- Urgency patterns
- “Just-in-case” bathroom habits
- Urge frequency or intensity entries
- Triggers you choose to track
- Routine completions
- Guided reset completions
- Notes you enter into the app
- Onboarding answers
- Progress tracking data
- Dashboard activity related to routines or tracking
- App usage related to bladder confidence or urge tracking
- Support messages you send us about your use of the app
We try to collect only the information needed to provide the app experience and support the features you choose to use.
4. Sources Of Consumer Health Data
We may collect consumer health data from:
- You directly, when you answer onboarding questions
- You directly, when you enter urge logs, triggers, notes, or progress
- Your use of the app, such as routine completions or dashboard activity
- Customer support messages you send us
- Purchase and access records, when needed to unlock the correct product features
We do not intentionally collect consumer health data from medical providers, insurers, employers, or healthcare institutions.
5. How We Use Consumer Health Data
We may use consumer health data to:
- Provide access to The Urge Button app
- Personalize your onboarding experience
- Save your progress
- Show your dashboard
- Unlock the correct routines or product features
- Help you track urges, triggers, and routine completions
- Help you see patterns over time
- Provide customer support
- Troubleshoot technical issues
- Improve the app experience
- Maintain safety, security, and fraud prevention
- Comply with legal obligations
- Enforce our Terms of Use
We do not use your urge logs, bladder-related onboarding answers, or personal routine notes for targeted advertising.
6. Consumer Health Data We Do Not Sell
We do not sell your consumer health data.
We do not sell your urge logs, bladder-related onboarding answers, routine notes, or trigger tracking data.
We do not share your consumer health data with data brokers.
We do not use your consumer health data to build advertising audiences based on bladder symptoms, urgency patterns, or health-related app activity.
7. Sharing Consumer Health Data
We may share consumer health data only as needed to operate The Urge Button, provide the app, comply with the law, protect users, or complete requested services.
We may share limited information with service providers that help us operate the business, such as:
- App hosting providers
- Lovable Cloud or other app infrastructure providers
- Website and funnel platforms
- Payment processors
- Email service providers
- Customer support tools
- Analytics tools
- Security and fraud prevention tools
- Legal, accounting, or compliance professionals
These service providers may process information on our behalf only for the purposes of helping us operate, secure, deliver, or improve The Urge Button.
We do not intentionally send consumer health data such as urge logs, bladder-related onboarding answers, or personal routine notes to advertising platforms.
8. Advertising, Pixels, And Analytics
We may use cookies, pixels, and analytics tools on our public website and funnel pages to measure advertising performance and understand general website behavior.
These tools may collect information such as:
- Page views
- Checkout activity
- Purchase events
- Referring ads or campaigns
- Device and browser information
- General website usage activity
We do not intentionally send bladder-related app entries, urge logs, onboarding answers, personal routine notes, or trigger tracking data to advertising platforms.
Advertising and analytics tools are used for general website and purchase measurement, not to target users based on private bladder-related app activity.
9. Geofencing
We do not use geofencing technology to identify, track, collect data from, or send ads to people based on visits to healthcare facilities.
10. Your Consumer Health Data Rights
Depending on where you live, you may have rights regarding your consumer health data, including the right to:
- Confirm whether we collect, share, or sell consumer health data
- Access consumer health data we have about you
- Request deletion of consumer health data
- Request a list of third parties or affiliates with whom consumer health data has been shared, where required by law
- Withdraw consent for certain collection or sharing
- Appeal certain decisions where applicable
To make a request, email:
support@urgebutton.com
Use the subject line:
Consumer Health Data Request
Please include the email address you used to purchase or access The Urge Button.
We may need to verify your identity before completing your request.
11. Deletion Requests
You may request deletion of your consumer health data by emailing:
support@urgebutton.com
If you request deletion, we will take reasonable steps to delete consumer health data associated with your account, unless we need to retain certain information for legal, security, fraud prevention, accounting, dispute resolution, or other permitted purposes.
Deleting your data may limit or remove your ability to use certain app features, including saved progress, tracking history, and personalized dashboard information.
12. Withdrawal Of Consent
Where consent is required, you may withdraw consent by contacting:
support@urgebutton.com
If you withdraw consent, some app features may no longer work because they rely on data you provided, such as onboarding answers, urge logs, routine completions, or tracking history.
13. Data Retention
We retain consumer health data only as long as reasonably necessary for the purposes described in this Notice, including to:
- Provide the app
- Maintain your account
- Save your progress
- Provide customer support
- Process refunds or billing issues
- Comply with legal obligations
- Resolve disputes
- Prevent fraud or abuse
- Improve and secure the service
You may request deletion at any time by contacting us.
14. Security
We use reasonable administrative, technical, and organizational safeguards designed to protect consumer health data.
However, no website, app, database, or internet transmission is completely secure. We cannot guarantee absolute security.
You are responsible for keeping your email account and login access secure.
15. Health Breach Notices
If we are legally required to notify you, regulators, or other parties about a security incident involving consumer health data, we will do so in accordance with applicable law.
16. Children
The Urge Button is intended for adults.
We do not knowingly collect consumer health data from children under 13.
If you believe a child has provided information to us, contact:
support@urgebutton.com
17. Changes To This Notice
We may update this Consumer Health Data Privacy Notice from time to time.
If we make material changes, we may notify you by updating the “Last Updated” date, posting a notice, sending an email, or using another reasonable method.
Your continued use of The Urge Button after updates means you accept the revised Notice.
18. Contact Us
If you have questions about this Notice or want to submit a consumer health data request, contact us at:
Grail Marketers LLC
Doing business as The Urge Button
Email: support@urgebutton.com
Mailing Address: 100 Maiden Lane New York, NY 10038