Privacy Policy
Last Updated: 7/14/2026
This Privacy Policy explains how Grail Marketers LLC, doing business as The Urge Button (“The Urge Button,” “we,” “us,” or “our”), collects, uses, stores, and shares information when you visit our website, purchase our products, use our app, contact support, or interact with our services.
By using The Urge Button, you agree to the practices described in this Privacy Policy.
If you have questions, contact us at:
support@urgebutton.com
1. What We Do
The Urge Button is an educational wellness tool designed to support relaxation, confidence-building, urge tracking, and habit awareness for people who experience bladder urgency or “just-in-case” bathroom habits.
The Urge Button is not a medical device, medical service, or substitute for professional medical advice, diagnosis, or treatment.
2. Information We Collect
We may collect the following types of information.
Account and Contact Information
When you purchase, create access, or contact us, we may collect:
- Name
- Email address
- Phone number, if provided
- Billing-related information
- Customer support messages
- Purchase history
- Login or access information
Purchase and Payment Information
Payments may be processed by third-party payment providers such as ClickFunnels, PaymentsAI, Stripe, or similar services.
We may receive information such as:
- Product purchased
- Amount paid
- Order ID
- Payment status
- Refund status
- Customer email
- Billing details needed to confirm your order
We do not intentionally store full credit card numbers on our own servers.
App and Onboarding Information
When you use The Urge Button app, we may collect information you provide during onboarding or while using the app, such as:
- Bladder confidence goals
- Urgency patterns
- “Just-in-case” bathroom habits
- Triggers you choose to track
- Routine completions
- Urge logs
- Notes you enter
- App progress
- Dashboard activity
Some of this information may be considered health-related or sensitive information under certain privacy laws.
Usage and Device Information
We may automatically collect:
- Pages viewed
- Buttons clicked
- Browser type
- Device type
- IP address
- Referring page
- Approximate location based on IP address
- App usage events
- Error logs
- Session activity
- Date and time of visits
Cookies, Pixels, and Advertising Data
We may use cookies, pixels, analytics tools, and advertising technologies to understand how visitors use our site and to measure advertising performance.
These tools may collect information such as:
- Page views
- Checkout activity
- Purchase events
- Device/browser information
- Referring ads or campaigns
- General usage behavior
We do not intentionally send bladder logs, onboarding answers, urge details, or other health-related app data to advertising platforms.
3. How We Use Your Information
We may use your information to:
- Provide access to The Urge Button
- Confirm purchases
- Unlock the correct app features
- Process refunds
- Send access links and product emails
- Provide customer support
- Save onboarding answers
- Save progress, urge logs, and routine completions
- Improve the app experience
- Troubleshoot bugs and technical issues
- Prevent fraud or misuse
- Measure advertising and funnel performance
- Comply with legal obligations
- Enforce our Terms of Use
4. Consumer Health Data
The Urge Button may collect information related to bladder habits, urgency patterns, triggers, routine completions, and confidence-building progress.
We use this information to provide the app experience, personalize your dashboard, help you track patterns, and support the features you choose to use.
We do not sell your consumer health data.
We do not use your urge logs, bladder-related onboarding answers, or routine notes for targeted advertising.
We do not knowingly share consumer health data with advertising platforms.
We may create a separate Consumer Health Data Privacy Notice that explains additional rights and practices related to consumer health data.
5. How We Share Information
We may share information with trusted service providers that help us operate our business, including:
- Website and funnel platforms
- Payment processors
- App hosting providers
- Email service providers
- Customer support tools
- Analytics providers
- Fraud prevention tools
- Advertising and tracking tools
- Legal, accounting, or compliance professionals
These providers may process information on our behalf to help us deliver the service.
We may also share information when required to:
- Comply with law
- Respond to legal requests
- Protect our rights
- Prevent fraud or abuse
- Protect the safety of users or others
- Complete a merger, acquisition, financing, or sale of business assets
6. Advertising and Analytics
We may use advertising and analytics tools such as Meta Pixel, Google Analytics, or similar technologies to measure website performance and improve our ads.
These tools may help us understand:
- Which ads led visitors to our website
- Whether someone viewed a page
- Whether someone started checkout
- Whether someone completed a purchase
- General website behavior
We do not intentionally send sensitive bladder-related app activity, urge logs, onboarding answers, or health-related notes to advertising platforms.
You can control cookies through your browser settings. Some tools may also offer their own opt-out options.
7. Email and Communications
If you purchase from us, create an account, or request access, we may send you emails related to:
- Order confirmation
- App access
- Product instructions
- Onboarding
- Support
- Refunds
- Account updates
- Educational content
- Promotions or offers
You can unsubscribe from marketing emails using the unsubscribe link in the email. We may still send transactional or account-related messages.
8. Data Retention
We keep information for as long as reasonably necessary to:
- Provide the app and purchased products
- Maintain your account
- Process refunds
- Provide support
- Comply with legal obligations
- Resolve disputes
- Improve our services
- Prevent fraud
You may request deletion of your account or personal information by contacting:
support@urgebutton.com
We may retain certain records if required by law, for legitimate business purposes, or to complete transactions and resolve disputes.
9. Your Privacy Rights
Depending on where you live, you may have rights to:
- Access personal information we have about you
- Correct inaccurate information
- Request deletion of your information
- Request a copy of your information
- Opt out of certain uses of your information
- Limit certain sensitive data processing
- Withdraw consent where applicable
To make a request, email:
support@urgebutton.com
Please use the subject line:
Privacy Request
We may need to verify your identity before fulfilling your request.
10. California Privacy Rights
If you are a California resident, you may have additional rights under California privacy laws, including the right to know, delete, correct, and opt out of certain sharing of personal information.
We do not sell personal information for money.
Some advertising or analytics activities may be considered “sharing” under certain privacy laws. You may contact us at support@urgebutton.com to ask about available opt-out options.
11. Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
However, no website, app, database, or internet transmission is completely secure. We cannot guarantee absolute security.
You are responsible for keeping your login information and email account secure.
12. Children’s Privacy
The Urge Button is intended for adults.
We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete it.
If you believe a child has provided information to us, contact:
support@urgebutton.com
13. Third-Party Links and Services
Our website or app may link to third-party websites, platforms, or services.
We are not responsible for the privacy practices, content, or security of third-party services. Your use of third-party services is subject to their own privacy policies and terms.
14. International Users
The Urge Button is operated from the United States.
If you access our services from outside the United States, your information may be processed in the United States or other countries where our service providers operate.
By using our services, you understand that your information may be transferred to and processed in countries that may have different privacy laws than your location.
15. Health Breach and Security Notices
If we are legally required to notify users, regulators, or other parties about a security incident involving certain health-related information, we will do so in accordance with applicable law.
16. Changes To This Privacy Policy
We may update this Privacy Policy from time to time.
If we make material changes, we may notify you by updating the “Last Updated” date, posting a notice, sending an email, or using another reasonable method.
Your continued use of The Urge Button after updates means you accept the revised Privacy Policy.
17. Contact Us
If you have questions about this Privacy Policy or want to submit a privacy request, contact us at:
Grail Marketers LLC
Doing business as The Urge Button
Email: support@urgebutton.com
Mailing Address: 100 Maiden Lane, New York, NY 10038